From the beginning, we knew we had to forgo typical Hawaiian visual tropes in favor of a fresh, new visual language. So instead of hula skirts and tiki huts, we chose to let the experiences speak for themselves. Turning the popular workplace jargon of Work From Home, or WFH, on its head, we developed simple layouts framing quiet moments of unoccupied WFH experiences...
Intentionally empowering viewers to imagine themselves working in these novel moments, surrounded by splendor, doing the best work of their lives.